Nhật Bản là thị trường khó tính nên doanh nghiệp cần lưu ý đặc điểm tiêu dùng theo mùa của người dân cũng như việc truy xuất nguồn gốc sản phẩm là yếu tố được người tiêu dùng Nhật Bản chú trọng.
Mặc dù nông sản Việt Nam đang được ưa chuộng tại Nhật Bản nhưng theo các chuyên gia, đây là thị trường khó tính nên doanh nghiệp xuất khẩu cần lưu ý đặc điểm tiêu dùng theo mùa của người dân nước sở tại. Bởi, Nhật Bản có 4 mùa rõ rệt và các món ăn, đồ uống cũng yêu cầu phù hợp với điều kiện về mùa. Hơn nữa, việc truy xuất nguồn gốc sản phẩm là yếu tố được người tiêu dùng Nhật Bản chú trọng.
Japan is a demanding market, so businesses need to pay attention to people’s seasonal consumption characteristics as well as product traceability, which is a factor that Japanese consumers focus on.
Although Vietnamese agricultural products are popular in Japan, according to experts, this is a difficult market, so export businesses need to pay attention to the seasonal consumption characteristics of people in the host country. Because Japan has 4 distinct seasons, dishes and drinks are also required to suit seasonal conditions. Furthermore, product traceability is a factor that Japanese consumers focus on.
According to experts, there are quite a few Vietnamese agricultural products and processed foods exported to Japan, but they mainly serve the Vietnamese community and have not expanded to large distribution channels to reach indigenous people.
In addition, Japanese importers only prioritize importing products and distributing them under Japanese brand names as well as requiring very strict quality standards and technical regulations that very few Vietnamese businesses can meet. response.
Notably, the biggest difficulty of Vietnamese businesses is that they cannot meet the standards set by your side, especially production equipment and raw material sources. The reason is that many businesses still use raw materials from other countries, while the Japanese side wants products to use raw materials from Vietnam.
Mr. Kazaoka Takao, Deputy General Director, in charge of the purchasing department of AEON Vietnam, shared that AEON always strives to promote Vietnamese goods to the Japanese market by connecting supply and demand and export activities. goods and trade promotion of Japan’s AEON Group as well as its member companies in Vietnam.
In particular, customer tastes have changed a lot after the COVID-19 epidemic, so businesses need to pay attention to products that serve the trend of healthy living to increase exports.
For trade promotion activities to expand markets to be highly effective, the Vietnam Trade Office in Japan proposes that the Government and ministries support businesses in building cold supply chains such as warehouse and logistics systems to ensure safety. Managing and transporting exported agricultural products.
At the same time, supports businesses to improve competitiveness, promote products, strictly control quality and food safety standards, and trace origin. On the other hand, organize trade promotion delegations to foreign countries to attend international fairs and exhibitions in specialized fields.
On the business side, it must ensure product quality, stability in selling prices and supply output; Cooperate with partners to improve design and models to suit Japanese tastes, focus on promoting products and brands, building websites, and making catalogs in both English and Japanese.
Not only that, Vietnamese export enterprises when doing business with Japanese partners should not just stop at outright buying and selling, but should continue to monitor feedback from the market to avoid risks and ensure reputation. Product brands./.
(Source: BNews)
